It could have been just called a northern office, but the idea was to have people in the North who would be concrete and visible, Ford said. Part of my job is to spread the word about IPY so people are more aware of it and know what is going on, and also to be a point of contact for scientists.
Ford has spoken to schools in Nunavik, designed posters and contacted the region's mayors, where a growing awareness of climate change is sparking interest in IPY.
Read the whole thing.